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Employee satisfaction and equity returns in Brazil

Published: Jun 13, 2025
Volume: 23
Keywords: Employee satisfaction Great Place to Work ESG Impact on firm value

Authors

Eduardo Castellano
São Paulo School of Economics at FGV
Jéfferson Augusto Colombo
São Paulo School of Economics at FGV

Abstract

Using the national list of the Best Companies to Work For in Brazil (Great Place to Work – GPTW) and B3 data from 2001 to 2023, we investigate the excess returns of portfolios composed of companies with higher employee satisfaction, applying the four-factor risk model of Carhart (1997). We find that these companies exhibit an annual excess return of approximately 6%, a result that is economically and statistically relevant. The evidence proves robust to different asset weighting methodologies, the control for outliers, and is further supported by placebo tests. Treating the 2017 Labor Reform as an exogenous shock to the relationship between employee satisfaction and firm value, we identify that abnormal returns are concentrated precisely in windows that start to include the surge in “Labor Reform” searches on Google Trends. Taken together, the results are consistent with the hypothesis that greater labor market flexibility enhances the positive effects of employee satisfaction on firm value and helps managers deal with recruitment, retention, and employee motivation.


How to cite

Eduardo Castellano, Jéfferson Augusto Colombo. Employee satisfaction and equity returns in Brazil. Brazilian Review of Finance, v. 23, n. 1, 2025. p. e202509. DOI: 10.12660/rbfin.v23n1.2025.93429.


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